Mobile Heroes…

Updates from January, 2010

• 

  Mobile Marketer's Mobile Commerce Guide Nov 2008

  Ivan Komarov 2:18 pm on January 26, 2010 | View Comments Permalink | Reply
  

  Here is a list of contents of short contributions from different people on Mobile Commerce:

  2 INTRODUCTION Mobile commerce: It’s a reality By Giselle Abramovich

  BASIC

  3 The current state of mobile commerce
  By Steve Timpson, Siteminis

  5 Mobile commerce: The importance of the end-user experience
  By Mike Beech, Acision

  6 Mobile is not the tiny Web
  By Jason Cianchette, Liquid Wireless

  7 Mobile commerce: Leveraging the targeted impulse purchase opportunity
  By Alan Sultan, Acuity Mobile

  8 From the desktop to the mobile phone: Advancing mobile commerce a single-click at a time
  By Michael Dulong, Billing Revolution

  10 How content providers can profit from mobile search, on- and off-deck
  By Stephen Burke, MCN

  11 How to optimize your Web site for mobile
  By Marc Peter, on-Idle

  INTERMEDIATE

  12 Reaching consumers at point of need key to mobile commerce
  By Brad Bostic, ChaCha Search

  13 How to achieve mobile marketing success with optimized landing pages
  By Kim Ann King, SiteSpect

  14 American shoppers turn to coupons during economic slowdown
  By Steven Gray, Money Mailer

  15 The role of idle screen in driving mobile commerce
  By Jon Jackson, Mobile Posse

  16 FEATURE Sears wins with mobile commerce
  By Giselle Abramovich, Mobile Marketer

  18 Mobile banking’s place in the ecosystem
  By Michael Foschetti, Mobisix

  19 Customer service leads the way in mobile travel Web adoption
  By Gerry Samuels, Mobile Travel Technologies

  ADVANCED
  20 Beyond the handset: Leveraging mobile distribution points to reach underserved markets
  By Moneet Singh, MPower Mobile

  21 An evolution revolution: SMS transforms mobile commerce
  By Chuck Drake, Clickatell

  22 Hate crowds? Want your mobile content to stand out? Try thinking globally, acting locally and embracing the mobile Web
  By Ray Anderson, Bango

  23 Banks and carriers finally realizing the power of mobile commerce
  By Matthew Talbot, Sybase 365

  24 So, now you have a mobile site. What’s next?
  By Richard Eicher, Skycore

  25 Personalization: Teenage sex all over again
  By Mory Bahar, Personal Remedies

  27 Mobile commerce: The Legal Landscape
  By Brian W. Esler and David Rice, Miller Nash

  28 Mobile sellers face technological and legal challenges
  By Gonzalo E. Mon, Kelley Drye & Warren

  29 12 tips for building a mobile site
  By Marci Troutman, Siteminis

  30 Camera-phone mobile commerce
  By Rob DeStefano, Mobile Data Systems

  31 A universal compliance standard will jump-start the mobile commerce industry
  By Eric Holmen, SmartReply

  32 ‘Tis the season for mobile
  By Conrad Lisco, 5th Finger

  pdf version of Mobile Commerce

   

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• 

  Mobile Site and Analytics

  Ivan Komarov 12:07 pm on January 21, 2010 | View Comments Permalink | Reply
  

  You know, it is from my Soviet legacy: I collect, collect, collect. Some of it is crap, some can be useful for someone. I decided to put it all online.

  Here a chunk of today:

  Mobile_advertising_for_newbies

  It’s from Bango and it’s a review of different mobile web analytics.

   
• 

  Apple vs. Microsoft

  Ivan Komarov 6:23 pm on August 31, 2009 | View Comments Permalink | Reply
  Tags: Advertising, Apple, Microsoft

   

  

  Ad Spend by Microsoft and Apple

  I like this. It was always an interesting battle. Now with a new – it’s cheaper! – and – I feel for the guy! – twists.

  It’s from an interesting article from The New York Times

  What caught my eye is the breakdown of the spending on advertising. Well, outdoors is not counted (hmmm). Mobile is not there. I assume. Why? Should it be?

  My first reaction was – yes, damned it – where is my beloved mobile? Better yet – Call 2 Service? But then I thought…

  … well, advertising has different purposes. It’s interesting. This time the curve is really influenced by the ad war. Before it was INTRODUCTION of a new era (I am referring to 1984 Mac ad).

  If you want to TALK to your customers, catching their attention, arguing, then TV is a really good place to spend your money, not limited screen media…

   
• 

  A List of Companies in Mobile Advertising

  Ivan Komarov 2:57 pm on August 12, 2009 | View Comments Permalink | Reply
  

  

  Well, this is useful, and worth a review — a list of companies in mobile advertising.

  I found the list on GoMo News. Oh, such a name… more later…

  The only funny thing is that some companies seem to be not interested in international audience. Well, at least Russian speaking which can be rather sizable. Why? Because of the names. I am not even sure I can say them in public. Well, OK, here we go:

  Gomeeki

  No, it is not a joke, it’s a company. A company of… Australians. Yes, I am understanding the name from a Russian stand-point. Those who know Russian will understand me. (BTW, there are many Russians going to Australia, are those things related?) (FYI, gomeeki in Russian means gays.)

  Puca

  Another “one”. Well, I know this one from Pucca that my daughter watches on Jetix. (A puc in Russian means a fart.)

  Soprano

  Australians just thought this name should attract the right crowd, probably.