Mobile Heroes…

Updates from January, 2010

• 

  Mobile Marketer's Mobile Commerce Guide Nov 2008

  Ivan Komarov 2:18 pm on January 26, 2010 | View Comments Permalink | Reply
  

  Here is a list of contents of short contributions from different people on Mobile Commerce:

  2 INTRODUCTION Mobile commerce: It’s a reality By Giselle Abramovich

  BASIC

  3 The current state of mobile commerce
  By Steve Timpson, Siteminis

  5 Mobile commerce: The importance of the end-user experience
  By Mike Beech, Acision

  6 Mobile is not the tiny Web
  By Jason Cianchette, Liquid Wireless

  7 Mobile commerce: Leveraging the targeted impulse purchase opportunity
  By Alan Sultan, Acuity Mobile

  8 From the desktop to the mobile phone: Advancing mobile commerce a single-click at a time
  By Michael Dulong, Billing Revolution

  10 How content providers can profit from mobile search, on- and off-deck
  By Stephen Burke, MCN

  11 How to optimize your Web site for mobile
  By Marc Peter, on-Idle

  INTERMEDIATE

  12 Reaching consumers at point of need key to mobile commerce
  By Brad Bostic, ChaCha Search

  13 How to achieve mobile marketing success with optimized landing pages
  By Kim Ann King, SiteSpect

  14 American shoppers turn to coupons during economic slowdown
  By Steven Gray, Money Mailer

  15 The role of idle screen in driving mobile commerce
  By Jon Jackson, Mobile Posse

  16 FEATURE Sears wins with mobile commerce
  By Giselle Abramovich, Mobile Marketer

  18 Mobile banking’s place in the ecosystem
  By Michael Foschetti, Mobisix

  19 Customer service leads the way in mobile travel Web adoption
  By Gerry Samuels, Mobile Travel Technologies

  ADVANCED
  20 Beyond the handset: Leveraging mobile distribution points to reach underserved markets
  By Moneet Singh, MPower Mobile

  21 An evolution revolution: SMS transforms mobile commerce
  By Chuck Drake, Clickatell

  22 Hate crowds? Want your mobile content to stand out? Try thinking globally, acting locally and embracing the mobile Web
  By Ray Anderson, Bango

  23 Banks and carriers finally realizing the power of mobile commerce
  By Matthew Talbot, Sybase 365

  24 So, now you have a mobile site. What’s next?
  By Richard Eicher, Skycore

  25 Personalization: Teenage sex all over again
  By Mory Bahar, Personal Remedies

  27 Mobile commerce: The Legal Landscape
  By Brian W. Esler and David Rice, Miller Nash

  28 Mobile sellers face technological and legal challenges
  By Gonzalo E. Mon, Kelley Drye & Warren

  29 12 tips for building a mobile site
  By Marci Troutman, Siteminis

  30 Camera-phone mobile commerce
  By Rob DeStefano, Mobile Data Systems

  31 A universal compliance standard will jump-start the mobile commerce industry
  By Eric Holmen, SmartReply

  32 ‘Tis the season for mobile
  By Conrad Lisco, 5th Finger

  pdf version of Mobile Commerce

   

  Reply Click here to cancel reply.

  Name (required)

  Email (required)

  Web Site

   
• 

  Celly Space's 2D MMS Coupons Are a Cul-de-Sac

  Ivan Komarov 11:15 am on July 1, 2009 | View Comments Permalink | Reply
  Tags: MMS, Mobile Coupons, US experience

  

  Is it me, Simon, or is there something that will prevent Celly-Skycore growth?

  The idea is pretty simple but quite complicated in implementation:

  1) Send Coupons (other info) as 2D barcodes by MMS,

  2) Redeem barcodes through smartphones with camera (and 3G connection?).

  Question: Where will it breakdown?

  Answer: Almost everywhere. Although US young adults are open to mobile shopping, and iPhones and gPhones do make it somewhat easier to browse the Internet (one can also use netbooks, like I do), at the end of the day MMS is an old news that also needs configuring.

  What about redemption? Photographing screens and recognizing may work with higher end phones but 3G connection is flaky at best.

  The end result? Developers swim in their pride, businesses stay away or lose money, customers swear at having problems.