Here is a list of contents of short contributions from different people on Mobile Commerce:
2 INTRODUCTION Mobile commerce: It’s a reality By Giselle Abramovich
BASIC
3 The current state of mobile commerce
By Steve Timpson, Siteminis
5 Mobile commerce: The importance of the end-user experience
By Mike Beech, Acision
6 Mobile is not the tiny Web
By Jason Cianchette, Liquid Wireless
7 Mobile commerce: Leveraging the targeted impulse purchase opportunity
By Alan Sultan, Acuity Mobile
8 From the desktop to the mobile phone: Advancing mobile commerce a single-click at a time
By Michael Dulong, Billing Revolution
10 How content providers can profit from mobile search, on- and off-deck
By Stephen Burke, MCN
11 How to optimize your Web site for mobile
By Marc Peter, on-Idle
INTERMEDIATE
12 Reaching consumers at point of need key to mobile commerce
By Brad Bostic, ChaCha Search
13 How to achieve mobile marketing success with optimized landing pages
By Kim Ann King, SiteSpect
14 American shoppers turn to coupons during economic slowdown
By Steven Gray, Money Mailer
15 The role of idle screen in driving mobile commerce
By Jon Jackson, Mobile Posse
16 FEATURE Sears wins with mobile commerce
By Giselle Abramovich, Mobile Marketer
18 Mobile banking’s place in the ecosystem
By Michael Foschetti, Mobisix
19 Customer service leads the way in mobile travel Web adoption
By Gerry Samuels, Mobile Travel Technologies
ADVANCED
20 Beyond the handset: Leveraging mobile distribution points to reach underserved markets
By Moneet Singh, MPower Mobile
21 An evolution revolution: SMS transforms mobile commerce
By Chuck Drake, Clickatell
22 Hate crowds? Want your mobile content to stand out? Try thinking globally, acting locally and embracing the mobile Web
By Ray Anderson, Bango
23 Banks and carriers finally realizing the power of mobile commerce
By Matthew Talbot, Sybase 365
24 So, now you have a mobile site. What’s next?
By Richard Eicher, Skycore
25 Personalization: Teenage sex all over again
By Mory Bahar, Personal Remedies
27 Mobile commerce: The Legal Landscape
By Brian W. Esler and David Rice, Miller Nash
28 Mobile sellers face technological and legal challenges
By Gonzalo E. Mon, Kelley Drye & Warren
29 12 tips for building a mobile site
By Marci Troutman, Siteminis
30 Camera-phone mobile commerce
By Rob DeStefano, Mobile Data Systems
31 A universal compliance standard will jump-start the mobile commerce industry
By Eric Holmen, SmartReply
32 ‘Tis the season for mobile
By Conrad Lisco, 5th Finger